About us




Jewel was founded in 2012, with the objective to make beautiful Clothing accessible, affordable and forever wearable. After speaking to hundreds of women across the country, we came to find that there was a common dilemma women faced - picking between expensive clothing for special occasions, and everyday clothing  that was of inferior quality and was not keeping pace with their changing lifestyle. Jewel was founded, to give women access to modern, fine clothing , that was also wearable everyday. Today ND DESIGN JEWELLERY is India's largest omni-channel clothing . clothing also has over 114 retail stores across 40+ Indian cities.



Our mission is to make beautiful clothing accessible. clothing that not only makes a woman look beautiful but also make her feel beautiful and loved. 



We started our company on three simple premises:
Our style is relentlessly modern, yet intensely respectful of traditions.
We always look for better and newer ways to do things; from the designs that we make to the experiences that we deliver.
We are open in our interactions with our customers. Our prices and policies are always transparent.